Eden Thermostat by Amana
Amana Air Conditioners needed a name and logo for a new line of thermostats that allowed hotel owners to remotely regulate the temperatures of their guests’ rooms.
The new thermostats and management system allow for increased control and energy savings. The new product was named Eden, which can be dissected into “E” referring to the digital aspect of the product and the word “DEN” implying home or room. The word also implies paradise and references its environmentally friendly nature.
Designed at Ivor Andrew // Creative Direction: Doug Carter
Logo Development
The logo went through a series of iterations to find the perfect balance of technical and natural forms. The final Eden logo is made of subtle, geometric vine and leaf shapes to give the minimal, modern logo an organic feel.
