Ellison Technologies
Ellison Technologies provides advanced machining solutions to metal-cutting manufacturers and were in need of a brand overhaul. Their existing brand was nearly non-existent, leaving them indistinguishable in the market place. They requested a logo and color palette that would be comfortable and familiar, but strong enough to hold its own when paired with the well-known machining brands they distributed.
Designed at Ivor Andrew // Creative Direction: Doug Carter
Logo Development
Ellison wanted a distinctive E icon. A new shape or symbol that was familiar to machinists needed to be developed. The design team discovered that when abstracted, the coil shape of the aluminum chips produced after a metal part is machined could be used to create an E shape. Cutting metal also generates heat, which turns the aluminum blue. This blue was adopted as Ellison’s brand color.
To honor Ellison’s company culture and values, simple typography and clear layout was used to keep communication as efficient as possible. To an Ellison machinist, precision and productivity are key.
