The Moonstone Tucson
The Moonstone is a playful, contemporary southwestern restaurant that sits atop Graduate Hotels’ Tucson location.
Inspired by Tucson's mining history, The Moonstone's graphic identity combines vintage photography with loose, hand-cutout illustrations of classic desert and celestial motifs. The result is a dreamy and youthful take on southwestern aesthetics.
Creative Direction: Ernest Wlostowski // Restaurant Photography: David Mitchell
Logo Development
The Moonstone logo went through a series of illustrated iterations where celestial motifs were explored. The identity needed to feel spontaneous and tactile. Once the final mark was discovered, the rest of the brand was brought to life with playful handwriting and hand-cut, desert-themed vignettes.